cannibalisation

cannibalisation
/ˌkænɪbəlaɪ'zeɪʃ(ə)n/, cannibalization, cannibalism /'kænɪbəlɪz(ə)m/ noun
a situation where a company launches a new product which sells well at the expense of another established product
Though the new product sold well, the resultant cannibalisation damaged the company’s overall profits for the year.
Cannibalism became a real problem because the new product made the existing line seem obsolete.

Marketing dictionary in english. 2015.

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  • cannibalisation — (Brit.) n. use of used machine parts as replacements for parts in other machines; loss of sales of an existing product to a new product offered in the product line (aslos cannibalization) …   English contemporary dictionary

  • cannibalisation — cannibaliser [ kanibalize ] v. tr. <conjug. : 1> • 1984 ; angl. to cannibalize 1 ♦ Démonter (un appareil) pour fournir des pièces de rechange à un autre. Cannibaliser un véhicule pour en dépanner un autre. 2 ♦ Comm. Concurrencer (un produit …   Encyclopédie Universelle

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  • cannibalisation — cannibalizaˈtion or cannibalisaˈtion noun • • • Main Entry: ↑cannibal …   Useful english dictionary

  • cannibalization — can‧ni‧bal‧i‧za‧tion [ˌkænbəlaɪˈzeɪʆn ǁ bələ ] also cannibalisation noun [uncountable] MARKETING when one of a company s new products or activities takes sales away from an older one: • When the retailer started a mail order operation there was …   Financial and business terms

  • cannibaliser — [ kanibalize ] v. tr. <conjug. : 1> • 1984 ; angl. to cannibalize 1 ♦ Démonter (un appareil) pour fournir des pièces de rechange à un autre. Cannibaliser un véhicule pour en dépanner un autre. 2 ♦ Comm. Concurrencer (un produit semblable)… …   Encyclopédie Universelle

  • Cannibalization — In businessIn marketing and strategy, cannibalization refers to a reduction in the sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer.For example, if Coca Cola were to …   Wikipedia

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  • Sawney Bean — Alexander Sawney Bean(e) was the legendary head of a 48 member clan in 15th or 16th century Scotland, reportedly executed for the mass murder and cannibalisation of over 30 to 40 people.The story appears in The Newgate Calendar , a crime… …   Wikipedia

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